Transmedia Design: Quondam
Multimedia Design
2020
Quondam is a fictional Givenchy sub-brand that experiments and plays with strong shape language, environmental interactions, print media, and event location with motion storyboard. This brand explores the bounds of timeless shapes, colors, and offers an event for brand exposure.
This project is designed to be a flex of color language, typography and design mannerisms. The Clepsydra is the ideal form as it is an old egyptian creation that denotes time. Such as I brought it forward in this design as a means to represent the timeless design aspects presented.